SMART continues to increase market share in the UK
Independent Q2 study shows SMART has 58.2 percent of interactive whiteboard market
CALGARY, Alberta --- November 28, 2005 --- SMART Technologies Inc. announces that DTC Worldwide, an independent UK research firm, reported that 13,772 of the 23,654 interactive whiteboards sold in the second quarter of 2005 were SMART Board™ interactive whiteboards. This gives SMART a 58.2 percent market share, a significant increase from 40.4 percent market share held by SMART in the fourth quarter of 2003. The closest competitor had 25.0 percent of the market, down from 33.5 percent in the fourth quarter of 2003. The second quarter of 2005 was the third largest quarter ever recorded for interactive whiteboard sales in the UK.
As a result of a funding initiative from the UK Department for Education and Skills, interactive whiteboards are widely installed in UK schools. In 2003 and 2004, the department made £50 million available for the purchase of interactive whiteboards. Currently, every Local Education Authority uses SMART products. According to the British Educational Communications and Technology Agency (Becta) 2004 Performance IndICaTor report, 60 percent of primary schools and 90 percent of secondary schools have interactive whiteboards. The Becta survey was conducted in fall 2003. For more information, visit www.becta.org.uk.
“SMART is committed to producing easy-to-use and affordable interactive whiteboard products and software tools for educators,” says Nancy Knowlton, SMART’s president and co-CEO. “Our latest models, the SMART Board 600 series interactive whiteboard, incorporate feedback from educators, and provide for easy integration with current and future products and technologies.”
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For more information, contact
Public Relations
SMART Technologies Inc.
1207 – 11 Avenue SW, Suite 300
Calgary, AB T3C 0M5
CANADA
Phone +1.403.802.3337
Fax +1.403.228.2500
pr@smarttech.com
Please note that SMART is written in all capital letters.